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GM Certified Used Vehicles Teams with AutoTrader.com on "No Worries" Promotion


May 2006
 Filed under: GENERAL MOTORS CORPORATE Car News | GENERAL MOTORS CORPORATE Headlines

Industry's Top-Selling Certified Brand and Leading Automotive Website Launch National Consumer Campaign

DETROIT (2006-05-11) – GM Certified Used Vehicles, the top-selling manufacturer-certified used vehicle brand, is teaming with AutoTrader.com, the Internet’s leading auto classified marketplace and consumer information website, to nationally advertise its “GM Certified Used Vehicles: No worries” campaign.
The promotion, effective May 1 to June 30, 2006, offers prize premiums to in-market shoppers on AutoTrader.com, including golf balls, umbrellas and iTunes gift certificates. GM Certified ads placed on the AutoTrader.com website will drive visitors to GM Certified Used Vehicle listings and will offer customers their choice of one free promotional item for completing the entry form.

The promotion will touch over 3 million used GM vehicle shoppers per month and drive them into a certified search for their next vehicle. All AutoTrader.com shoppers indicating interest in a used GM brand will be exposed to the “GM Certified: No worries” promotional message – and provided a promotion entry form. After submitting the entry form, the shopper will then be directed to either a local GM Certified dealer or a GM Certified Used Vehicle search. Only GM Certified dealers and inventory will be part of the search process.

"More consumers today are using the Web to shop for their next vehicle,” said J. Schaffer, national advertising and marketing manager, GM Certified Used Vehicles. “To that end, we’re focused on educating our dealers on how to most effectively market and advertise on their dealership Web sites and leverage GM Certified national consumer promotions with leading third-party automotive sites like AutoTrader.com to grow their sales.”

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 2.8 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles, attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online – dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Other investors include Landmark Communications, ADP Inc., and the venture capital firm Kleiner Perkins Caulfield & Byers.

About GM Certified Used Vehicles

GM Certified Used Vehicles, the number-one selling manufacturer-certified brand*, are high-quality, reconditioned vehicles, available at participating Buick, Chevrolet, Pontiac and GMC dealers. All models are six years old or newer, have 60,000 miles or less, are reconditioned to stringent GM Certified Used Vehicles standards and must undergo a rigorous 110-plus-point inspection and reconditioning process. All GM Certified Used Vehicles are supported by a three-month/3,000-mile comprehensive limited warranty/service contract, a three-day/150-mile customer satisfaction guarantee, and 24-hour roadside assistance during the term of the warranty. For more information about GM Certified Used Vehicles, visit www.gmcertified.com, which features exclusive vehicle listings.

About General Motors

General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries . In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com .

* Autodata Corp., U.S. Certified Pre-Owned Vehicle Retail Sales - 2005.


Source: General Motors Corp.

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